Almost 50—and Still Tweaking My Skincare Routine (2025)

This post is sponsored by Annemarie Börlind

Yep…my skin is aging. I know, I know…of course my skin is aging…everyone’s skin is aging. As I’m inching closer and closer to 50, however, it feels like my skin is aging at super speed. And it’s needing something “more”.

I’m actually not opposed to looking my age — I kind of like this chapter in my life. But ideally, I’d like my skin to stay healthy and naturally vibrant at any age, so I continue to tweak my skincare routine to try and give my skin what it needs as it changes.

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Eye Care & Lip Treatment | Night Cream | Lifting Serum
At Annemarie Börlind

Okay…before I get into all of my new skincare routine details, if you want to try just one of Annemarie Börlind’s luxe products for “the over 40 crowd” ….this is my top pick. More stock available here.

Shana first turned me on to it (she loves it!), then my friend Ang was raving about it, and now I’m totally hooked. I noticed an immediate firming effect and haven’t skipped one morning or night since it arrived.

Bonus: the Natuoryale line is now being carried at Nordstrom (so easy!). The eye treatment is unfortunately almost sold out there (it’s popular!), so check Annemarie Börlind’s site too (also free shipping).

Natural Skincare For Mature Skin: 3 Products I’m Loving

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Eye Care & Lip Treatment | Night Cream | Lifting Serum
At Annemarie Börlind

As I approach 50, I’m being kinder to my body these days than I ever have been… more water (less coffee), more leaves (less fries), more moving my body (less hitting snooze)… but sometimes my skin just doesn’t reflect all of this self care.So I continue to tweak my skincare products, focussing on ways to naturally improve the quality of my skin.

The truth is, my almost 50 year old skin needs more support than it used to.

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Eye Care & Lip Treatment | Night Cream | Lifting Serum
At Annemarie Börlind

That’s where Annemarie Börlind’s plant-based skincare recently came into play at just the right time. After the personal recommendations from my friend Ang and Shana, as well as being super impressed by the skincare’s popularity and awards in Europe, I was more than curious about their mature skincare line.

The best way I can describe the Naturoyale products is a step-up in intensity and luxury for mature skin. When your skin starts asking for more than just lightweight hydration, this feels like the good stuff. It’s rich, it’s luxurious, and it has been making my skin feel healthy and alive (my exact skincare goals).

But it’s doing all this work for my skin using high quality plant-based ingredients. Annemarie Börlind, who started creating natural skincare products back in the 1950’s, literally is quoted as saying ” If you can’t eat it, I won’t put it on my skin.”

I’ve been trying the entire Naturoyale plant-based skincare system (simple to follow and I’m loving it all), but there are 3 products in particular that I want to highlight that my skin is especially happy with.

1. Eye Care & Lip Treatment

My top recommendation. This is the stuff Shana loves and that my friend Ang recommended to me as well. They’re not wrong.

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Naturoyale Eye Care & Lip Treatment
At Annemarie Börlind

I’m a huge “skipper” when it comes to daily skincare routines, and I haven’t skipped one morning or night of using this treatment since it arrived. That’s saying A LOT!

The texture (like their night cream) is a bit thicker and I want to say tackier to the touch than other products I’ve tried. You only need the tiniest amount of the eye care and lip treatment, but it feels very effective. The skin around my eyes instantly firms up when I put it on… and it feels like it just tightens everything up on contact.

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Naturoyale Eye Care & Lip Treatment
At Annemarie Börlind

And the fact that it works for lips as well feels like a bonus. Again…just the tiniest bit does the trick.

2. Night Cream

Okay…so if you’re going to buy only two of Annemarie Börlind’s products from the Naturoyale line, I’d say get the eye & lip treatment as well as this night cream. This sounds silly, but every time I use this night cream it makes me feel like a true “grown-up”… using a real deal luxe night cream that’s working really hard for my skin. The thickest, most deluxe night cream I’ve ever used. And the texture is something I’ve never experienced before.

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Naturoyale Night Cream
At Annemarie Börlind

Like the eye treatment, this night cream is thicker and somewhat tackier to the touch than other creams I’ve used. As you apply the cream, it feels like the bouncy slightly tacky texture fills in all my wrinkles and seals all the moisture in place. The first time I used it, I was really surprised by how immediately effective it felt (after I got used to it feeling so different going on).

I wake up in the morning, after having used this decadent product the night before, and my skin still feels super dewy and nourished and healthy. For real…so hydrated. My skin is QUITE happy with all this indulgence.

3. Serum

Although my skin is really enjoying all 5 of the Naturoyale line of products, I have to say my third favorite from the whole system is the lifting serum.

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Lifting Serum
At Annmarie Börlind

I find this serum intriguing. I struggle with hyperpigmentation and am always looking for new products to help even out my skintone, and this plant-based serum was created for just that (in addition to other benefits).

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Lifting Serum
At Annmarie Börlind

It’s made to help balance hyperpigmentation and bring back radiance and freshness to your skin… but in a natural (non-chemical way). Using ingredients like sea daffodil to help reduce melanin production, black oat and Tremella fuciformis (a botanical hyaluronic acid) to provide intense moisture, white alba truffle to activate the skin’s own regeneration processes, and Centella asiatica (tiger grass) extract to promotes collagen synthesis.

I’ve been applying it after cleansing (before the luxe creams both morning and night) since it arrived and my skin is so happy. Makes me even more excited to see how it does over time as well.

If you’re curious about Annemarie Börlind’s products (if your’e not already a fan!), it’s totally worth doing a deep dive on Annemarie Börlind’s website for all the nitty gritty details of the products and company.

Fascinating stuff about their use of pure deep spring water in their products, drawn from over 160 meters underground in the Black Forest of Germany; their emphasis on sustainability and ethical practices; and their studies and European awards for their product’s effectiveness. Quite the impressive natural skincare company!

Also…you can get 15% off your order as a new customer on their site. Yay for discounts on indulgently luxe products!

One more product worth mentioning for sure… I borrowed Shana’s super fancy Inverse Night Cream from the new Natuneo line. Em loves this stuff and describes it as a light, almost meringue-like texture that melts into soft, silky creaminess when you rub it in. Like a dessert for your face. One that is quickly absorbed and lusciously plumping. It’s a treat.

It’s definitely pretty special (exceptionally smooth and silky just as she described), but I think my skin actually prefers the texture of the thicker and tackier to the touch Naturoyale night cream (that takes a bit more time to be absorbed).

If anyone is still searching for a wildly luxe Mother’s Day gift (that’s clean and plant-based)…either night cream would be such a treat to receive.

-Linzi

Thank you Annemarie Börlind for sponsoring this post. It was an absolute pleasure working with you and such a treat to be able to try out your entire line of Naturoyale products. Also so happy I was introduced to your mature skincare line at the exact right moment when my skin was looking for something “more”. And thank you, TME readers, for your time and support. It is so very appreciated.

photo credits:Redfield Photography

Almost 50—and Still Tweaking My Skincare Routine (2025)
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